Keyword planning and strategy is not optional

The good old days. “What is a keyword strategy?” We didn’t worry about that in the good old days.

Today a keyword strategy is a vital element in being able to build your brand or attract and acquire your ideal clients.

How important is a solid keyword strategy?

It’s the difference between page one search ranks and page two and beyond.

Initially, that might not seem like it’s a big difference. But stop and think how often you go to page two?

Research from Google shows the traffic difference is massive. As little as .7 percent of people engage with page two search results.

Next time you’re writing a post or creating a page. Stop and think how you are contributing to your page one rank?